ZenithOptimedia hires Hipperson to succeed Boyle

ZenithOptimedia has appointed Tim Hipperson, the outgoing chief executive of digital and direct agency G2 Joshua, as its new CEO. He will replace Gerry Boyle, who will become global managing partner and UK chairman.

ZenithOptimedia has appointed Tim Hipperson, the outgoing chief executive of digital and direct agency G2 Joshua, as its new CEO. He will replace Gerry Boyle, who will become global managing partner and UK chairman.

Hipperson will start at the Publicis Groupe agency in April and will be responsible for the operation of the ZenithOptimedia Group in the UK, including the Zenith, Optimedia, Performics, Newcast, Ninah, and Meridian units.

Campaign revealed that Hipperson was leaving G2 Joshua in November of last year. The agency has yet to confirm his replacement.

Hipperson has been chief executive of G2 Joshua, or G2 as it was known when he joined, since 2010. Last year, the agency won General Motors (Chevrolet), now its second-highest-spending account, and HSBC.

Prior to joining G2 in March 2010, Hipperson was chief executive of RMG Connect from January 2007 until the end of 2009 when it merged with JWT to form an integrated network.

Hipperson's previous senior roles include two years as global director of digital at Interpublic Group's DraftFCB. He was also MD, rising to chief executive, at Draft sister shop MRM.

Earlier in his career, Hipperson spent five years at TBWA/Tequila and five years at The Database Group.

“[Hipperson's] reputation for taking agencies to the next level in their evolution makes him the ideal candidate for this role,” said Boyle, who will continue to have an active role with the UK agency and its clients. “We have built one of the most robust media agencies in the UK and as our industry continues to pivot on innovation, integration, data, and digital experiences, his extensive insight and unmatched experience in this sector makes him an exceptional leader for driving future-focused capability for us and our clients."

Boyle's preparations to step aside from the chief executive role were reported by Media Week in November.

Zenith Media is on the hunt for an MD following Stephen Farquhar's departure to become MD of Zenith China. Optimedia is led by MD Mark Howley.

This article was originally published on the website of Campaign, the sister publication of PRWeek at Haymarket Media.

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