HTC has hired Harvard PR Germany after a multi-stage pitch process.
Chime Communications-owned Harvard will handle media relations for the Taiwanese mobile brand in Germany, Austria, and Switzerland. HTC previously worked with Bite Communications in this region.
The activity across the three countries will be handled from Harvard's German office, with the agency reporting to regional HTC head of marketing Martin Kang and marketing manager Nadine Deissenroth.
HTC's PR activity is handled by a number of different agencies in various regions, including Nelson Bostock Group in the UK and Europe and Waggener Edstrom and the Hollenbeck Group in the Americas.
“'HTC is a perfect addition to our client portfolio and expertise, which vary from a tech- and product-driven PR approach to a creative consumer-focused brand communication,” said Harvard MD Oliver Sturz.
HTC recently agreed to a deal with UEFA to sponsor the Champions and Europa soccer leagues, replacing Sony as their official mobile phone supplier and boosting its association with sport. The deal includes rights that will enable HTC to offer customers exclusive access to match tickets and exclusive content.
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.