SAN FRANCISCO: W2O Group has launched an agency called BrewLife that will focus on helping entrepreneurial and startup healthcare companies create communications strategies.
To start, the firm will have a dozen staffers on both the East and West coasts with branding and communications experience. Paul Laland will run the firm as MD, leaving his role at sister W2O company WCG.
The agency will offer PR, digital, and advertising services. Its target clients will range from venture-backed startups to mid-cap companies in the life science, healthcare, technology, and consumer packaged goods industries. Current clients include Seattle Genetics, Healthbox, and Topica Pharmaceuticals.
Laland noted that he has experience launching life-sciences practices at Fleishman-HIllard and GCI.
“I have quite a bit of experience starting a new idea and growing it to become a comfortable fit within larger firm,” he said.
The name of the shop was inspired by the practice of “brewing technology that's brought to life through stories,” Laland explained.
He added that the firm is similar to the one W2O Chairman Jim Weiss launched more than a decade ago.
Last month, W2O acquired Austin, TX-based digital agency VM Foundry and combined it with its existing multi-office digital practice and local office in Austin to create W2O Digital. It also bought analytics provider Ravel in April.WCG restructured last March to create the W2O parent company, as well as new firms Twist and W2O Ventures.