Newgate Communications has hired a former Kreab Gavin Anderson managing partner to establish its first Asian office in Hong Kong.
The Porta Communications-owned agency has brought in Richard Barton, the former Asia managing partner of KGA, to run its newly established Hong Kong business.
Barton has joined Newgate after 15 years at KGA, 12 of which were in Asia running offices in Singapore and Hong Kong.
He left the agency in September with a number of other senior KGA figures after the group failed to take control of the business via an management buyout. Barton left KGA alongside the agency's financial communications president Fergus Wylie, CFO Gene Golembeski, and Japan managing partner Deborah Hayden. Hayden has since become regional director for capital markets and M&A for APAC at Edelman.
“As Western companies continue to operate, invest, and raise capital in Asia, and Asian businesses rapidly develop their global expansion plans, Newgate is well-placed to advise clients across multiple geographies on a broad array of complex communications issues,” Barton commented.
He added that Newgate, led by Chairman Jonathan Clare in London, plans to broaden its Asia operations, which will include offices in Beijing and Singapore.
Barton will be joined by another former colleague, Grace Zhang, as a partner in Hong Kong.
“Hong Kong is an important bridgehead to the Greater China and broader Asian markets and marks a significant development for Newgate and its clients,” said Clare.
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.