NEW YORK: Cohn & Wolfe has appointed Gabrielle Lovering head of digital and social media in the UK, and it named Mark Burr EVP and West Coast digital leader.
Lovering, who previously served as director of strategy, digital, global brands, and marketing technology at the BBC, will report to global digital president Chad Latz and market leaders.
Burr, the former chief innovation office at healthcare advertising agency GSW Worldwide, is also reporting to Latz in the newly created position. He is based in Los Angeles.
Since Latz joined the agency in December 2009, he has made talent a priority, hiring more than 40 digital leaders to handle digital strategy and social media for clients.