HAMILTON, BERMUDA: Bacardi has hired Eric Kraus as SVP and chief communications and corporate affairs officer, a newly created position at the spirits company.
Starting January 28, Kraus will oversee Bacardi's global communications functions, including internal and external corporate communications, government and public affairs, and CSR. Kraus will report to president and CEO Ed Shirley and serve as a member of the Bacardi leadership team.
Bacardi created the role to allow for greater alignment among its various communications departments, which include media relations, corporate communications, and government affairs, a company spokesperson explained. The company has not made additional leadership or structural changes to its communications units, the spokesperson said.
Kraus was previously SVP of corporate communications and public affairs at healthcare products company Covidien since 2006, leading internal and external global communications and government affairs.
Prior to that, Kraus was VP of external relations for Procter & Gamble's Gillette brand. He also served as VP of corporate communications and public affairs at Gillette and as director of communications for the Gillette North Atlantic Group before the company was acquired by P&G in 2005.
Bacardi said on Tuesday it had purchased elderflower liquor St-Germain, one of the fastest-growing spirits brands in the US, from Cooper Spirits for an undisclosed amount. Bacardi also celebrated its 150th anniversary last year. It began working with Daniel. J. Edelman firm Zeno Group in 2011.
The spirits giant employs nearly 6,000 people and sells its products in more than 150 countries. Its brands include Bacardi rum, Grey Goose vodka, Dewar's Blended Scotch whiskey, and Bombay Sapphire gin.