The Scottish government is teaming up with VisitScotland for a major US-focused tourism drive.
The pair is looking for agencies for both consumer and b-to-b work across the US. The contract will last for three years.
The pitch is aimed at agencies in North America. It comes ahead of a slew of major events in Scotland, including the Ryder Cup, which will be held in Gleneagles next year.
“The agencies that win the tender will promote Scotland to the North American market, with particular focus on exciting opportunities such as the ‘Year of Natural Scotland 2013' and the events in 2014,” said a VisitScotland spokesman.
The incumbent for the consumer brief is Laura Davidson PR, while b-to-b is covered by MWW, Weber Shandwick, and Development Counsellors International.
This article originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.