NEW YORK: Redwood Software is working with Hotwire to raise awareness of its cloud offering and business process software as the company marks its 20th anniversary this year.
Redwood appointed Hotwire its first PR AOR following a competitive review last year. The company was searching for a global PR agency to work across multiple markets, said Simon Shah, Redwood VP of worldwide marketing. Hotwire beat out agencies including Shift Communications and Text100 in the pitch.
Hotwire will develop an international campaign for Redwood this year to grow brand awareness in the US and UK. The agency is also responsible for media relations with tech and business press, thought leadership, providing social media counsel, and raising the profile of CEO Tijl Vuyk.
This year, Redwood aims to build thought leadership in IT and demonstrate the business benefits of its software to the C-suite, Shah said. The company will attempt to position itself as a leader in the cloud as the field gains more prominence, he added.
“People will start taking [cloud] to the next level, and cloud will do more than it's already doing in the management of IT and business processes,” Shah explained. “Cloud will also allow companies to connect their silos. Improved connectivity is going to be everywhere.”
Redwood is a provider of IT and business process software for companies including T-Mobile, French Connection, and Siemens. Its software includes a job-scheduling service called RunMyJobs, a cloud-based platform that helps eliminate licensing and infrastructure costs.
“We're excited to be working with a business that shares our aggressive ambitions around creative audience engagement on a global scale,” said Leslie Campisi, US MD for Hotwire, in a statement.