NEW YORK: Porter Novelli has promoted EVP Darlàn Monterisi to MD of its New York office, succeeding Karen van Bergen, who was promoted to global CEO at the beginning of this year.
Monterisi is reporting to van Bergen and is continuing in her role as global client relationship leader for the firm's Hewlett-Packard business. She noted that the agency has seen organic growth in the last year from its H-P and Timberland accounts.
In addition to leading the New York operation, Monterisi will focus on new and prospective clients and talent at the firm, which she said has a “different vibe.” She noted that Paul George was also brought on as global director of health at the start of the year.
“That fierce drive is back for PN,” said Monterisi.
In the coming months, she said the Omnicom Group firm will continue to build its New York team, and it will also debut an offering “from a digital analytics and strategic planning and research standpoint.”
Van Bergen, who replaced former chief executive Gary Stockman at the beginning of this year, praised Monterisi's talent-management experience.
“She is also phenomenal with clients, understands the strategic business imperatives, and knows what great client service looks like,” she said.
Prior to joining Porter, Monterisi served as the global PR director for Rockstar Games for a little less than three years. She created integrated communications initiatives for brands such as Grand Theft Auto IV and Midnight Club: Los Angeles.
Before that, Monterisi worked at Mullen as an account director. She also previously served as a captain in the US Marine Corps, working as a public affairs officer.