PRINCETON, NJ: SteegeThomson Communications has launched a social media campaign for Finding Answers: Disparities Research for Change, a grantee of client The Robert Wood Johnson Foundation.
Finding Answers is a national program focused on discovering and providing solutions for racial and ethnic inequalities in US healthcare. The effort is focused on a Twitter outreach initiative that encourages stakeholders to follow @FndgAnswers to receive tips, tools, and updates on the latest developments in disparities research, Affordable Care Act implementation on disparities, and easy-to-adapt intervention models.
It is the first time that social media has been used to promote Finding Answers.
“With healthcare, sometimes it's like an echo chamber, because it is usually the same group of people who are passionate about healthcare talking to each other,” said Anne Weiss, team director and senior program officer at the Robert Wood Johnson Foundation. “Social media helps breaks those walls down so that you can hear from others.”
The Twitter campaign is just one way that SteegeThomson is promoting Finding Answers as it raises awareness of the work the group is doing. After years of conducting studies, it is beginning to release various findings.
“There has been a real push to spread the word about the grantee and make it more visible,” said Jill Wacker, a VP at SteegeThomson.
In addition to the twitter account, the firm has used traditional media outreach and events to draw attention to Finding Answers' “The Roadmap to Reduce Disparities,” which is a six-step framework to help people and organizations keep on track of various inequalities.
Last March, the Robert Wood Johnson Foundation named Charles “Robin” Hogen VP of communications after a national search.