McBeth joins Ketchum as digital, content strategy SVP

NEW YORK: Ketchum has appointed Dean McBeth, director of digital and integrated creative at creative shop Barton F. Graf, as SVP of digital and content strategy in the agency's New York office.

NEW YORK: Ketchum has appointed Dean McBeth, director of digital and integrated creative at creative shop Barton F. Graf, as SVP of digital and content strategy in the agency's New York office. 

McBeth, in the newly created role at Ketchum, is handling the firm's digital strategy, which includes content creation and community management. 

During his time at Barton F. Graf, McBeth handled digital, social, and communications strategy for various clients, including Unilever Foods, Little Caesar's, Dish Network, and Kayak. He also spent time at Wieden+Kennedy, where he served as a senior strategist on the Old Spice campaign. 

Ketchum also brought on James Lin as VP and digital strategist in the San Francisco office; Amit Wadehra as VP and digital strategist in Chicago; and Louis Tehan as a digital strategist in New York.

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