WE to promote Karlsson's Vodka in North America

SEATTLE: Karlsson's Vodka has hired Waggener Edstrom Worldwide to promote its vodka in North America.

SEATTLE: Karlsson's Vodka has hired Waggener Edstrom Worldwide to promote its vodka in North America.

Sweden-based Karlsson picked WE because it can use social, digital, marketing, creative, and communications in an integrated initiative to promote the vodka, the company said in a statement. The work will be managed by members of WE's brand strategy and marketing practice.

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