EL SEGUNDO, CA: Coconut water brand Zico has hired Catalyst as its agency of record for this year.
Catalyst was acquired by IMG Worldwide's consulting division last week.
The firm will leverage products, trainers, and nutritionists to educate consumers about healthy lifestyles and to raise the brand's profile across both traditional and social media, the brand said in a statement.
Zico also named Butler, Shine, Stern, & Partners as its advertising creative and media agency for this year.
Last year, the brand launched “Team Zico,” which includes athletes from a range of sports including professional basketball star Kevin Garnett.