BELTSVILLE, MD: Cloud marketing software provider Vocus has released additional features for its marketing suite that further integrate services across the platform.
The new features include Business Streams, Buying Signals, email marketing integration, and local listings.
Business Streams brings together marketing opportunities, such as media interview requests and social media activity, into a single user interface. Buying Signals, which is part of Business Streams, monitors social media conversations and keywords to help marketers identify potential customers.
“One of the things that has changed is we are all putting our thoughts right out there on the Internet and social media. [Vocus] is making it easy for our customers to connect with people who are interested in their products and services,” said You Mon Tsang, SVP of products.
Vocus has added email integration to its marketing suite following the company's acquisition of iContact, a cloud-based email and social marketing software provider, last year. IContact's email marketing software, which is integrated with Facebook and Twitter, is designed to help small and mid-sized businesses conduct email campaigns across social networks.
The local listings feature automatically updates users' business information, such as addresses and hours of operation, on websites and search engines such as Google, Yahoo, Bing, and Yellow Pages.
The new version of Vocus Marketing Suite, first released in 2011, also includes improvements to press release distribution service PRWeb, which came under scrutiny in November for publishing a release about a fake Google acquisition. Vocus has tightened its press release review process to exclude certain industries and key words, such as releases advertising “work from home” opportunities. The company plans to announce additional changes to PRWeb in the coming months, Mon Tsang said.
“As a fast-growing service, PRWeb became more of a target,” Mon Tsang explained. “When the fake release went out, we realized we needed to take fraud more seriously than we already had. We were trying to keep up with everyone else before, but we decided we needed to go further.”
Vocus has also released updates to marketing suite features including social posting and scheduling.
The cost of the marketing suite starts at $3,000 per year.