NEW YORK: Fujitsu America, a North American subsidiary of Japanese information and communication technology giant Fujitsu Limited, has selected Finn Partners as its PR AOR following a competitive review.
Finn Partners will assist Fujitsu with PR strategy, campaigns, and executive visibility programs in the North American market.
“The big objective is to increase thought leadership for them in the States and generally raise awareness, particularly for the management team,” said Howard Solomon, managing partner at Finn Partners. “They're looking to increase mindshare relative to some of their competitors.”
Agency partner Carol Edwards will lead the account with teams across the New York, San Francisco, and Canadian offices. Solomon said the win was “a very good-sized account” for the agency.
Fujitsu was seeking a firm with top media contacts, experience in developing executive visibility programs, and expertise in the US and Canadian technology industries, according to a statement. A representative from the company could not be immediately reached for comment.
Finn Partners began working with Fujitsu at the start of the year. The agency is supporting the company at the National Retail Federation's annual convention and expo this week in New York, Solomon said.
Fujitsu Limited reported $54 billion in consolidated revenues for its fiscal year ending March 31, 2012, 6.4% of which came from the Americas. The company employs more than 170,000 people in more than 100 countries.
It was immediately unclear how the account change will affect Fujitsu's other agency relationships. Fujitsu Computer Products of America had worked with Schwartz Communications, now known as SchwartzMSL after its September 2011 acquisition by Publicis Groupe, as its US AOR beginning May 2008. That group now works with Porter Novelli's Voce Communications. More recently, Fujitsu's semiconductor business in Europe reportedly brought on Hotwire for international work.
This story was updated on January 17 to clarify agency relationships in Europe.