NEW YORK: Nobu Restaurants has selected Kravetz & Company Public Relations as its first PR agency partner.
The company launched in 1994 after a partnership among chef Nobu Matsuhisa, actor Robert De Niro, producer Meir Teper, restaurateur Drew Nieporent, and managing partner Richie Notar.
“We chose Kravetz & Company Public Relations to represent Nobu because we feel they share the same energy, vision, and dedication as us,” said Hiro Tahara, director of operations at Nobu, via email. “We look forward to a successful future working with them.”
Kravetz, which has offices in New York and Los Angeles, met members of Nobu's PR and marketing staff last October, said Jessica Kravetz, partner at the agency.
The firm is working on all PR efforts for Nobu's Los Angeles; Malibu, CA; Las Vegas Hard Rock Hotel; San Diego; Waikiki, HI; Lanai, HI; and Miami locations, she added. It started working with the restaurant company at the beginning of this year on the six-month contract. Budget was not disclosed.
“People know Nobu, and in New York it's very strong. But in some of those regional markets it's not as strong, so our focus is to generate awareness in these regional markets, including everything about the restaurant, from the restaurant itself, Nobu as a person and a chef, the cocktails and specialty dishes, and the design and décor of these locations,” said Kravetz.
With a team of five staffers, two in New York and three on the account in Los Angeles, the agency will reach out to lifestyle, food and beverage, and design media. While the focus will be regional, Kravetz said the firm will engage food trades and lifestyle home press on select initiatives, such as to promote Nobu's recently published Vegetarian Cookbook.
Kravetz will also support Nobu's in-house team with social media efforts, as well as work with the restaurant group on a possible social campaign for the brand.
This story was updated on January 17 to change the number of staffers working on the account.