Virgin Media promotes Dodds to marketing chief

Virgin Media has appointed Jeff Dodds as its CMO. He replaced Nigel Gilbert, who will take a new role within the wider Virgin group.

Virgin Media has appointed Jeff Dodds as its CMO. He replaced Nigel Gilbert, who will take a new role within the wider Virgin group.

Dodds has been with Virgin Media since March 2009, and he became executive director of brand and marketing communications in June 2011.

The CMO position was created with Gilbert's arrival in January 2011. Since then, he has established the company's customer marketing organization, which brings together commercial strategy, customer insight and experience, and brand and advertising.

Virgin Media's marketing team has been active under this structure in the past year, creating high-profile campaigns starring Jamaican sprinter Usain Bolt, actor David Tennant, long-distance runner Mo Farah, actor and author Stephen Fry, and business magnate Richard Branson.

“Orchestrating high-profile work and sponsorships such as Virgin Media's V Festival, 'Britain's Got Talent,' and Virgin Media Shorts, [Dodds] has ensured we're always front of mind and makes our customers and staff proud to be with Virgin Media,” said Andrew Barron, COO at Virgin Media.

Before joining Virgin Media, Dodds was director of brand and marketing for Callaway Golf and, prior to that, he spent five years at Honda.

Airline Virgin America merged its PR and marketing teams in the US last October to create a combined marcomms department.

This article originally appeared on the website of MediaWeek, the sister title of PRWeek at Haymarket Media.

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