Golin, Virgo Health launch digital specialty practice

CHICAGO: GolinHarris and Virgo Health have launched Go Digital Health, a global digital specialty practice.

CHICAGO: GolinHarris and Virgo Health have launched Go Digital Health, a global digital specialty practice.

As part of the launch, the firms conducted a study and found that more than 73% of respondents cited the internet as the first place they go for health information, before discussions with friends, family members, or a doctor.

The new practice has more than 25 staffers and it offers full-service digital healthcare marketing capabilities, including strategy, creative, design and development, and social media.

Last July, GolinHarris purchased Virgo Health, a UK healthcare communications firm.

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