Toshiba has chosen Howorth, part of Ogilvy Public Relations Australia, as its PR agency for the second time.
The firm will manage PR for Toshiba's notebook and AV businesses in Australia and New Zealand.
The agency previously worked for Toshiba for six years. It will team up with the brand again starting February 13. It will replace Fuel Communications, which has worked with Toshiba for the last two years.
A representative from Toshiba indicated that social media will be an important component of its work with Howorth.
This story first appeared on the website of Campaign Asia-Pacific, the sister publication of PRWeek at Haymarket Media.