Diageo scouts agencies for Captain Morgan push

Global drinks powerhouse Diageo has launched an agency hunt for its Captain Morgan rum brand.

Global drinks powerhouse Diageo has launched an agency hunt for its Captain Morgan rum brand.

PRWeek UK understands the company is in early stage talks with agencies for an as-yet-unspecified consumer brief.

Captain Morgan, which recently worked with Ogilvy Public Relations, is the world's second-largest rum brand.

Diageo is rolling out a campaign exploring the character of Captain Morgan, including a documentary shown at this month's Sundance Film Festival.

A spokeswoman for Diageo confirmed it was “reviewing its support” for the brand in Western Europe.

Diageo recently appointed Unity to handle a six-figure account in Western Europe for cream liqueur Bailey's.

This article originally appeared on the website of PRWeek UK, the sister magazine of PRWeek at Haymarket Media.

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