Hill+Knowlton Strategies is planning to open six offices in Africa as it strengthens its focus on the continent.
The strategy includes the launch of new offices in Uganda, Tanzania, Rwanda, and Ghana, as well as the near-term opening of offices in Nigeria and South Africa.
Jack Martin, global chairman and CEO of H+K, said in a statement that “we see the potential for exponential growth for current and prospective clients” in Africa.
“Investing in Africa is a key pillar of H+K's global strategy, as we are committed to the continent's tremendous development potential and diverse cultures across the region,” he said, in a statement.
The move comes after Edelman shifted its global structuring to focus on growth in Asia and Africa.
H+K entered the sub-Saharan Africa region in May 2009 through a joint venture with Scangroup, a Kenya-based marketing and communications firm, with an office opening in Nairobi.
The agency has supported global, multinational, and local brands, including Procter & Gamble, Nokia, Coca-Cola, Airtel, Nestlé, Emirates, Standard Chartered, Sony, De La Rue and DHL.
This article originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.