Fulford Public Relations has acquired Singapore boutique PR firm Chrysler Communications. Chrysler founder and MD Marina Mathews will take the helm of the combined agency.
Mathews will take over as MD at Fulford, assuming leadership from Eileen Chua and Ronda Ng Doswell. Fulford restructured its management last year, following founder and MD Linda Fulford's decision to take a role with parent agency BrandRapport at its UK headquarters in London. Chua and Doswell then took over the firm's day-to-day operations.
As MD, Mathews will manage and develop the business in Singapore and work closely with offices in Hong Kong and the UK further integrate the agency's core offerings and expertise. She brings with her a team specializing in fashion and beauty, luxury, and corporate PR. All Chrysler employees have been transferred to Fulford, giving it a total of 21 full-time staffers.
Mathews noted that other developments are in the works to further enhance and augment the agency's core offerings.
Ross Collett, head of Asia for BrandRapport, said Singapore is a highly important strategic market for the firm because it is both an economic and cultural center in its own right as well as a gateway to Southeast Asia that presents a wealth of business opportunities.
"With both our roster of great clients that are in mutually complimentary industries, we believe we are in a good position to enhance our service offerings at a more strategic level," he said, adding that Mathews has extensive experience in the corporate and consumer PR space in Singapore, Bahrain, and Australia.
Having operated in the country for 13 years, Fulford's services include a wide range of sports, consumer, and corporate clients. Its consumer and corporate clients include fine spirits distributor Beam Global Asia, Base Entertainment, Lew Hwa Jewelry, Nike, and the Workforce Development Agency.
Fulford was acquired by London-based Ingenious Media Group, which has offices in the UK and Hong Kong, in 2010, and it operates under the BrandRapport banner.
This article originally appeared on the website of Campaign Asia-Pacific, the sister title of PRWeek at Haymarket Media.