Hertz Australia and New Zealand has appointed Sydney-based Icon International Communications as its PR and communications agency, following a competitive pitch.
Icon was chosen for its response to the brief and its link with global PR firm Ketchum, as well as its experience within the travel category, according to the car rental firm.
The agency will handle the Hertz business in Australia and New Zealand and work closely with the brand's marketing team to deliver a strategic PR and communication program, including stakeholder and media relations, internal communications, events, and social media activity.
Chris Gray, Icon's MD, called the appointment a natural fit, particularly because Icon is the exclusive Australasia affiliate of Ketchum. The Omnicom Group agency manages PR for Hertz in the US and UK, and also serves as the lead PR agency for Hertz International.
Icon is an independent communications consultancy in Sydney and Singapore. In 2008, it signed an exclusive affiliate agreement with Ketchum to form a strategic alliance in Australia and Singapore to provide national, regional, and global support to clients.
This article originally appeared on the website of Campaign Asia-Pacific, the sister magazine of PRWeek at Haymarket Media.