C&W's Hollywood joins Zeno Group as New York MD

NEW YORK: Zeno Group has appointed John Hollywood, chief strategy officer at Cohn & Wolfe, as MD of its New York office.

NEW YORK: Zeno Group has appointed John Hollywood, chief strategy officer at Cohn & Wolfe, to serve as MD of its New York office.

Hollywood, who spent the last four years at C&W, will report directly to Zeno CEO Barby Siegel. He succeeded Kate Karet, who was named MD of the New York office last summer. Siegel said Karet left the firm to pursue other ventures.

Siegel said one reason for hiring Hollywood was that she wanted a “major figure” to work with the firm through its next growth phase in New York. She said the office has seen significant growth, new business, and staff expansion in the last year.

Prior to C&W, Hollywood worked at Porter Novelli for 13 years. In his career, he has worked with consumer, corporate, and health clients such as Timberland, Sprint, Nokia, Chivas Regal 18, Dodge, Lysol, and MasterCard.

Siegel praised Hollywood's “experience, passion for the business, and insight-driven big ideas.”

Hollywood said he plans to focus on leading the office, which has more than 30 staffers, and he will also play a significant role with clients.

Earlier this month, Rail Europe, a distributor of European rail passes and train tickets for North American travelers, selected Zeno as AOR for the US and Canada. Last November, housewares company World Kitchen, whose brands include CorningWare, Corelle, and Pyrex, also named the firm AOR.

Zeno also expanded internationally last September by opening four offices in Asia and one in Europe, bringing the total number of its offices to 11. Last March, Richard Edelman, executive chairman of Zeno parent company Daniel J. Edelman Inc., said Zeno would expand globally beyond its US and Canadian offices.

Zeno's US revenue grew 48% to $20.8 million in the 2012 calendar year, compared with approximately $14 million in 2011, the agency said. Its 2011 revenue grew 13% to about $14 million. The firm's New York clients include Allergan, AstraZeneca, Bacardi Rum, Bausch & Lomb, Four Seasons Hotels & Resorts, Office Depot, and the Soy Industry Working Group.

This article was updated on January 30 with Zeno revenues from the 2012 calendar year.

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