BURLINGTON, MA: InVentiv Health has realigned its global communications division to operate with a “done as one” model, incorporating the agency's advertising, PR, public policy, market access, medical communications, media, creative, branding, and digital staffers.
The firm has appointed Bob Chandler to lead the newly realigned division. He will serve as inVentiv Communications' worldwide president and will remain SVP of marketing and communications for inVentiv Health Inc. and CEO of Chandler Chicco Companies.
For the past year, inVentiv has operated with this model in Europe and China.
“I'm absolutely confident this model will work in the US,” Chandler said. “Europe was a bellwether in some ways; more clients are thinking this way, and this is how they're buying.”
He added that digital has made it possible to have very few silos when communications plans are developed.
Chandler added that he is confident he can juggle the new role despite his two other positions. He praised other leaders at Chandler Chicco, saying he can focus on other responsibilities without the firm suffering.
Rob Quish will serve as inVentiv Health Communications' president of global strategy. He previously held a number of senior management positions at advertising agencies such as JWT.
New and existing clients will be able to bring project needs to inVentiv Health Communications, which will then assemble the cross-disciplinary expertise, services, and team needed. The team will operate with a single point of contact and price point. Customers will receive one bill for multidisciplinary engagements instead of being charged individually for each service.
Last February, inVentiv Health realigned its business by dividing its subsidiaries into two groups, one focused on advertising and paid media and the other concentrating on PR and medical education.