US-based sports marketing firm Wasserman Media Group has launched an Asia-Pacific office in Singapore and appointed former ESPN Star Sports executive Nick Wilkinson as MD.
Wilkinson is charged with expanding the company's media advisory business in the region. He will also oversee the build-out of Wasserman's other services in the region in the long term. He will report to David Kogan and Sara Munds, global media division MDs.
Wilkinson joins from ESPN Star Sports, Asia's largest sports broadcaster, where he was responsible for programming strategy in Southeast Asia and key acquisitions for all ESS markets, including Southeast Asia, India, and China.
This article originally appeared on the website of Campaign Asia-Pacific, the sister publication of PRWeek at Haymarket Media.