BERWYN, PA: TE Connectivity, a manufacturer of electronic connectors and fiber optics, has promoted Amy Shah to lead communications and marketing as her predecessor Joan Wainwright takes on a top role at the company.
Shah was promoted to SVP of marketing and communications with oversight of PR and media relations, internal communications, online and social media, and brand and marketing programs beginning last week.
She is leading a team of 30 staffers, including e-business senior director Dave Cosgrove and is reporting to chairman and CEO Tom Lynch. Shah also became a member of TE Connectivity's operating committee.
Shah joined TE Connectivity in 2011 as VP of marketing and communications. Prior to that, she held a number of senior positions at marketing and technology agency Sapient and its SapientNitro division.
Shah has succeeded Wainwright, who was promoted to president of channel and customer experience after more than six years leading communications and marketing for TE Connectivity. Wainwright has had dual oversight of the channel business unit for the past year and a half.
In her new role, Wainwright is leading a department of about 1,000 employees that encompasses global sales, customer service, pricing, and channel marketing and operations. She continues to report to Lynch and EVP and president of industrial solutions Terrence Curtin.
Wainwright was previously VP of public affairs at Merck and deputy commissioner of communications for the US Social Security Administration during the Clinton Administration.
Shah said she will focus on improving customer experience, marketing, and analytics, supporting Wainwright's goal of growing the channel business unit.
“Having a seat at the table has never been an issue for [Shah] and me,” said Wainwright.
TE Connectivity, which spun off from Tyco Electronics in 2007, is a $14 billion company with 100,000 employees in 50 countries. Earlier this month, TE Connectivity reported a 17% rise in quarterly profit. The company's products are used in cars, utilities, industrial manufacturers, mobile devices, and appliances.