NAIROBI, KENYA: The Kenya Tourism Board is moving to hire a roster of PR firms to promote the country as a tourism destination worldwide.
The organization is accepting separate applications from agencies seeking to represent it in areas including the US, China, Europe, India, and the Middle East. Separate submissions are required for each region, according to the RFP.
The winning firms will be tasked with conducting trade awareness activities, such as organizing workshops, seminars, events, and tours of Kenya for groups including journalists, according to RFP documents.
The agencies will also be responsible for circulating positive publicity about the country from the perspective of commercial visitors and tourists. The firms will be required to organize press conferences in select major markets to further a positive image of the country abroad.
The Tourism Board also noted in the RFP that interested firms cannot represent other African destinations, including islands in the Indian Ocean. The deadline to apply is February 25.
In 2011, 1.26 million people visited the country, compared with 1.1 million the year before, according to Kenya tourism ministry data. Full-year figures for 2012 have yet to be released, but officials expect a drop in visits due to concerns over Islamist violence and the cost of landing rights.
A representative from the Kenya Tourism Board could not be immediately reached for comment.