Red Bull moves sports PR from Pretty Green

Red Bull has switched its high-profile sports account from Pretty Green to Pitch.

Red Bull has switched its high-profile sports account from Pretty Green to Pitch.

PRWeek UK understands that the agency will now report to the brand's UK team for retained work after a pitch process.

It will cover the gamut of Red Bull's sporting links, ranging from its sponsorship of the cliff diving world series through sponsorship of cricketer Stuart Broad.

The account is also understood to include work for the company's Formula 1 team.

The move comes after the energy drink company brought on John Doe to help it launch a range of drinks in the UK.

Last year, Red Bull was behind Felix Baumgartner's widely viewed skydive from the edge of space.

Pretty Green won the Red Bull work as a start-up in 2008. That move came after agency founder Mark Stringer's former employer Exposure resigned the account.

Both Pitch and Red Bull declined to comment.

This article originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.

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