Bowen leaves Burson-Marsteller Asia-Pacific

Steve Bowen has resigned from his role as Burson-Marsteller's MD for marketing and development in the Asia-Pacific region.

Steve Bowen has resigned from his role as Burson-Marsteller's MD for marketing and development in the Asia-Pacific region.

It is understood that his resignation was a mutual decision, and that the agency will not seek a replacement. His last official day is March 17.

Interim CEO for Asia-Pacific Patrick Ford wished Bowen well and said the role had been redistributed.

"We and other PR firms go back and forth about what to do with these regional marketing and training things all the time," he said. "Last year, we asked [Bowen] to take on this remit, and now that he's departing, we're spreading the responsibility around to other people in the region."

Bowen told Campaign Asia-Pacific that he had not yet decided on his next move but had "a few options in mind.”

"After 15 years' experience, there is no reason for me to leave the industry,” he said. “Asia-Pacific is a far more exciting place than most for the communications industry, and there is a lot of opportunity. It's an interesting time to be in the industry and to explore options and broaden horizons."

Bowen's move follows a series of senior-level departures at the PR network, including that of former regional lead digital strategist Zaheer Nooruddin; former Asia-Pacific CEO Bob Pickard; and former director of Burson-Marsteller China, Craig Adams, who left his role last June. Adams was replaced by Brad Burgess, associate director of Burson China.

The agency is talking to candidates about its regional CEO position.

“What we see not only in Asia-Pacific but in all parts of the world where there is a dynamic marketplace is that people are moving," commented Ford. "We're very excited about our prospects for 2013 and the senior team we have in place."

This story originally appeared on the website of Campaign Asia-Pacific, the sister magazine of PRWeek at Haymarket Media.

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