Welcome to the digital edition of PRWeek's February issue. This is a special issue devoting significant space to marketing and the increasingly influential role of PR and communications in the integrated mix.
- A feature on Target's marketing strategy, featuring CMO Jeff Jones
- How content and social media are driving integration
- The fast-evolving role of the CMO
- A newsmaker profile of Sue Hensley, SVP of communications at the National Restaurant Association
- And more!