NEW YORK: Lane, which specializes in PR, digital marketing, and investor relations, has added three accounts to its client portfolio.
The new clients are One Degree Organics, a vegan seed, flour, and bread distributor; Orchard Supply Hardware Stores, a hardware and garden store chain; and Respect Your Universe, a performance apparel company.
For One Degree Organics, Lane will lead all marketing and PR efforts. For Orchard Supply, the agency is focused on raising brand awareness and enhancing media and blogger relations.
With Respect Your Universe, the firm is promoting its fitness apparel, as well as building the company's digital presence and social media engagement.