NEW YORK: Watch-maker Armitron has named MWW its PR AOR. The agency will work on the company's “Make Time” campaign, which encourages consumers to put aside time for activities that make them happy.
The firm's consumer lifestyle marketing practice in New York will lead the account. Armitron is part of the E. Gluck Corporation.
Armitron wants the independent firm to help it leverage relevant traditional and social media channels to raise brand recognition. MWW will also create marketing campaigns for the company's Anne Klein and Nine West watch brands, according to a statement from MWW.
Armitron sells its products with more than 10,000 US retailers. It has been making watches for more than five decades. It is understood that the company has not recently employed an AOR.
Representatives from the company and MWW were not available for comment.
At the end of January, MWW purchased Capital Public Affairs, a New Jersey public affairs and government relations firm, and the agency hired former Conde Nast communications director Shannon Eis to serve as SVP of corporate communications in New York.