WASHINGTON: Levick has hired Mark Irion as president of the firm.
Irion started in the role on Tuesday. He previously served as CEO of Dutko Worldwide, now known as Dutko Grayling, a government and public affairs firm. After leaving that agency last February, he ran his own consultancy known as IronRock Strategies.
The hire is evidence that Levick has moved from a crisis shop to a firm with a diversified offering. It has noticed an increased demand for public affairs and issue advocacy services, it said in a statement.
Irion said there are parallels between his post at Levick and his previous one at Dutko in that he was able to grow his former employer from a lobbying shop to a firm with a strong strategic communications offering.
“Levick feels like Dutko in 2000; we had all the right tools, but what we needed to do was show clients how much more we can do,” Irion said.
An area of focus will be improving the company's digital offering with the hire of Peter LaMotte, former CEO of Genius Rocket and now SVP of digital at Levick.
The hire – LaMotte starts work at the firm this week – is crucial as “digital is now an essential part of campaigns,” Irion said.
Levick has also entered into a joint venture with Chief, a Washington-based branding shop, to improve its ability to help clients reshape their images, Irion said.
Levick turned to Chief itself last year to help it change the public perception of the firm from only a crisis shop. As part of the rebrand, the firm shortened its name from Levick Strategic Communications, reworked its website, opened a New York office, and renovated its DC location. Chief also created Levick's two taglines: “communicating trust” and “the urgency of now.”