CHICAGO: Cision has unveiled enhancements to its PR software that include additional campaign analytics and newsroom customization features.
The upgraded software, which helps PR and marketing professionals distribute news releases, improves the processes of updating online newsrooms and embedding multimedia files in press releases and stories. Customers can personalize their newsrooms to reflect their brand and create a media bank to store logos, photos, and other multimedia files.
The software also allows users to access more analytics, such as newsroom page views and unique visitors, and measure a campaign's success by comparing the results of their releases during a certain time period.
The new version launched January 26 and is available to all current subscribers. The cost of the package starts at $300 per month.