LOS ANGELES: The Black Public Relations Society of Los Angeles, an affiliate chapter of the National Black Public Relations Society, has relaunched after several years of dormancy.
The national board of directors appointed Disney Consumer Products PR manager Shawn Turner president of the LA organization. Phyllis Banks, founder and president of P. Banks Communications, was named VP.
Turner and Banks will appoint additional officers, including a secretary, treasurer, and parliamentarian, in the next couple of months, they said. The chapter will hold its first election for officers at the end of this year.
While the group had been inactive for several years, many local PR executives had expressed interest in getting involved with the organization, Turner said. National Black PR Society co-founder Patricia Tobin, who died in 2008, launched one of the first chapters in LA and mentored many African-American PR professionals in the area, Turner added.
Lauren Tobin, Patricia Tobin's daughter and CEO of Panther PR, and The FrontPage Firm president and CEO Tosha Whitten Griggs will serve on the Los Angeles chapter's advisory board.
“I thought it was important to continue [Tobin's] legacy, particularly in Los Angeles. It's a key market for PR, and I know LA was important to her,” Turner said.
The LA-based organization will hold monthly meetings, panel discussions, webinars, and other networking events for PR and communications professionals in that region. In addition to supporting members' professional development, the organization will also aim to foster diversity in the communications industry and form partnerships with local agencies and companies, Turner said.
The Black PR Society of Los Angeles will hold its next event March 28 at Edelman's Los Angeles office, Banks said.
The National Black PR Society has more than 500 members and chapters in Chicago, Los Angeles, Detroit, Milwaukee, New York, New Jersey, Washington, Philadelphia, Atlanta, and South Florida.