YouGov rolls out Omnibus polling in US market

NEW YORK: Market research company YouGov will launch its Omnibus polling service in the US next month.

NEW YORK: Market research company YouGov will launch its Omnibus polling service in the US next month. 

The platform will be available in the US starting March 1. It allows a company to survey a sample population and get results within 48 hours. Omnibus runs daily online questionnaires among its group of YouGov panelists around the world, and users can purchase as many questions as they need on that day's survey. 

YouGov manages a panel of more than 2.5 million responders globally, 1 million of whom are based in the US.

Staffers can also help Omnibus users write questions or check the accuracy of statistics, said Ray Martin, SVP and international head of Omnibus at YouGov. Omnibus has a $500 entry fee and costs $500 per standard question.

YouGov plans to roll out additional Omnibus surveys in the US, including a small business survey and questionnaires for large metropolitan areas such as New York, said Martin. 

Based in the UK and operating in 38 countries, Omnibus is YouGov's largest and most widely-used service. Clients include agencies, media outlets, and companies such as Unilever, Pfizer, McDonald's, and Sony Europe.

“Omnibus is responsible for 80% of press mentions generated from YouGov in the UK. It's quite a powerful vehicle, but few people in the US know who we are,” Martin said. He added that the company is raising awareness in the US through media relations and advertising. It is working with Four Corners Communications on US media relations.

YouGov has operated its BrandIndex division in the US for about five years. The service tracks consumer perception of brands on a daily basis.

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