Simon Glazer, former MD of Nelson Bostock, has launched a consultancy focused on start-up and mid-sized technology and b-to-b brands.
Elate Communications has signed three undisclosed clients, including a Silicon Valley-based technology firm. Based in Hertfordshire, UK, Glazer plans to expand to London.
He left Nelson Bostock last year. Group CEO Lee Nugent has assumed Glazer's responsibilities, supported by deputy MD Nick Clark.
Glazer is a former chairman of the PRCA Technology Group and has held senior roles at WPP Group firms Blanc & Otus and Hill+Knowlton Strategies.
This story originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.