Independent UK-based education charity the Edge Foundation has appointed the Red Consultancy after a three-way pitch.
Red's corporate practice will work on a brief to challenge misconceptions about vocational qualifications.
Central to the campaign will be “VQ Day,” Edge's flagship event in June for the millions of people who will gain technical, practical, and vocational qualifications this year.
The retained brief includes press office support for the in-house team, which will target employers, students, and key stakeholders. Mark Lyons, MD of Red's corporate team, will lead the account and report to Andi Neophytou, head of marketing at the Edge Foundation.
“Edge's willingness to use social media alongside traditional channels to reach employers and students led to a strong response to our brief,” said Lyons.
This story originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.