Liberty Global, the international group buying Virgin Media, has installed Marcus Smith as VP of media relations.
Based in Liberty Global's London office, Smith will lead the company's media strategy and press relations starting at the beginning of next month. He will report to Rick Westerman, SVP of investor relations and corporate communications.
“This key hire comes as we continue expanding our operations in Europe,” said Westerman. “Last week, we announced our intention to acquire Virgin Media in the UK, which will give us a substantial presence in Europe's largest and most dynamic media market.”
“[Smith] will play an important role in communicating our activities both at the corporate level and throughout our European operations,” he added.
Smith spent 18 years at Weber Shandwick, most recently as board director and head of international affairs. He also spent five years at Carlton Communications before joining Weber.
Liberty Global runs a number of media brands in Europe including UPC, Unitymedia, Kabel BW, Telenet, and VTR. Its plan to acquire Virgin Media will bring it into the UK pay-TV market and into competition with BSkyB.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.