MOSCOW: Gaming company ZeptoLab, the maker of Cut the Rope, has selected Lippe Taylor as its first consumer AOR following an RFP.
The game developer has brought on Lippe Taylor to raise awareness of its games and help it compete against other gaming apps. ZeptoLab's most popular game, Cut the Rope, launched in October 2010 and is in the top 10 paid apps in the iTunes Store.
Lippe Taylor's contract is for one year. Budget information for the account was not disclosed.
ZeptoLab representatives were unavailable for comment. The company also works with LaunchSquad on corporate PR.
“In the US and UK, Cut the Rope is installed on 25% of smartphones…but still it needs more brand awareness for not only Cut the Rope but also for its character Om Nom,” explained Maureen Lippe, CEO of Lippe Taylor.
With a team of six to eight staffers on the account, the agency will reach out to a wide range of media, including lifestyle, entertainment, and women's outlets, to increase buzz about Cut the Rope, Om Nom, and branded plush toys, added Lippe. The firm will engage print, online, broadcast media, and bloggers on a national and local level.
“The overall goal for us is to make Cut the Rope and Om Nom household brands,” she said.
Another major part of Lippe Taylor's work with ZeptoLab is supporting its strategic alliances, such as its partnership with Hasbro and an upcoming promotion with Burger King, added Lippe. The firm is also working with the brand this week on its activities at the 2013 International Toy Fair in New York.
At the show, the company is debuting Om Nom: Candy Flick, an augmented reality game that allows users to interact with the Om Nom character in new ways.
The agency will also work to increase brand recognition of the company's other games, such as Parachute Ninja, Cut the Rope: Experiments, and Pudding Monsters, its newest game that launched last December.
Lippe added that winning ZeptoLab puts the firm in the gaming space.