Jackie Brock-Doyle, the communications chief of the London Organizing Committee of the Olympic and Paralympic Games, has told PRWeek UK that she will focus on international expansion after being named CEO of Good Relations Group.
Brock-Doyle will join the Chime Communications-owned PR network in the newly created role of group CEO.
Having held discussions with a number of agency and in-house suitors, she told PRWeek UK that she was attracted to Good Relations by the “refreshing and new” set up of the Chime-owned group following the Bell Pottinger buyout last summer.
“Driving international work will be part of the focus for me,” she explained. “For example, the group's CSR work has massive potential in other parts of the world, whether it's Europe, Asia, or elsewhere.”
A source at the group, which includes Good Relations and Harvard PR and has about 240 staffers in nine countries, said it wants to double its size within the next three years.
Brock-Doyle, who has worked in communications and marketing for more than 25 years, will report to chairman Kevin Murray.
She was named PRWeek UK's “PR Professional of the Year 2012” for her work in delivering the London 2012 Olympic and Paralympic Games, which was also awarded the “PRWeek Campaign of the Year 2012.”
In addition to overseeing Good Relations, Brock-Doyle will also be involved in CSM, the Chime-owned sports marketing division chaired by Sebastian Coe.
She will also be involved in CSM, the recently launched sports division chaired by Sebastian Coe.
However, Brock-Doyle said that her forthcoming role will center on wider brand communications.
“It may not be as sports-focused, but before I spent 14 or 15 years doing sports, my career was in corporate, consumer, and financial communications. The big challenge, whether you're promoting a sporting event or shampoo, is building trust,” she explained. “Their vision attracted me, and over the last few months, they've created a group of established businesses and people based on a proposition around the power of good and helping clients build trusted brands.”
Brock-Doyle added that one of her primary tasks will be to create a group that was able to offer a “singular conversation” with clients.
“What we want to do is consolidate a range of exceptional businesses into something that all organizations can take advantage of,” she explained. “No longer do businesses want to take advice from lots of people.”
Brock-Doyle will assume her role after attending an eight-week management course at Harvard University after leaving her Olympic job at the end of March.
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.