DEARBORN, MI: Ford has promoted Ray Day to group VP of communications, effective March 1. He has served as VP of communications at the automaker for five years.
Day, who has worked at Ford since 1989, will continue to oversee the company's global external and internal communications efforts. He will also continue to report to Ford COO Mark Fields.
Day's other responsibilities include working on the company's global reputation and driving communications that engage a wide audience, such as consumers, staff, dealers, media, and the government.
Day was ranked No. 12 on PRWeek's 2012 Power List and was a 2012 PRWeek Awards finalist for “PR Professional of the Year.”
Before he was named VP of communications, Day served as executive director of global corporate communications and executive director of global automotive communications. He spent four years in Europe, where he led Ford's European product public affairs division.
In 1998, he developed the communications strategy for the Ford Focus in Europe. A year later, he did the same in North America.
Day was not immediately available for comment.
Ford also appointed global marketing operations director Elena Ford to the role of Ford VP and head of the company's global dealer and consumer experience organization. She will report to Jim Farley, EVP of global marketing, sales, service, and Lincoln.
In her newly created role, she is responsible for helping to enhance consumers' experiences and interactions with Ford dealers by working on global standards and training plans. The new organization is also overseeing the marketing, sales, and service line for Ford's global order-to-delivery system, which is focused on improving vehicle quality and delivery time to dealers and consumers.
Ford is the great-great-granddaughter of Henry Ford and the granddaughter of Henry Ford II.