Weber Shandwick has given Australia chairman Ian Rumsby additional Asia-Pacific regional responsibilities as chief strategy officer. The firm also appointed Ava Lawler MD for Australia.
Rumsby, who had overseen Weber's Australia operation, will continue to serve as chairman of Weber Australia, but he will also take on the role of chief strategy officer for Asia-Pacific with special responsibility for creativity and planning.
He will be responsible for the design and development of business and communication efforts that drive client campaigns, according to the agency.
"PR agencies have moved from conduits between clients and media to channel-agnostic content producers and engagement strategists," he said. "That puts us into a totally different sphere of marketing communications and makes this one of the most vibrant, creative, and exciting periods in the development of our industry."
Lawler will lead Weber Shandwick Australia's operations and oversee the client work of the five practices in the Sydney office, working closely with practice directors. She will report directly to Tim Sutton, Weber's Asia-Pacific chairman.
Lawler was previously global consultancy director at Text 100. She has spent more than 13 years establishing and managing PR businesses either within local markets or across the region. Lawler has 22 years of global communications experience overall.
"I'm looking forward to the opportunity to work with some excellent brand names, across a broader number of industry sectors," Lawler said. "I was attracted by the chance to also work in partnership with the other agencies within Interpublic Group and the opportunity to leverage Weber Shandwick's intellectual properties from around the world."
In Australia, Lawler set up two PR firms for Next Fifteen, including Text 100 and August.One Communications. She worked with clients across the corporate, technology, digital, and consumer technology sectors.
This story originally appeared on the website of Campaign Asia-Pacific, the sister title of PRWeek at Haymarket Media.This story was updated on February 20 to better reflect Rumbsby's duties across the Asia-Pacific region.