Apple is bolstering its European corporate communications firepower with the hire of a senior figure from international aerospace firm Rolls-Royce.
PRWeek UK understands that Rolls-Royce director of external communications Josh Rosenstock will join the global tech giant in the coming weeks.
It is thought Rosenstock will join Apple as director of corporate communications for the Europe, Middle East, India, and Africa (EMEIA) region in a newly created role.
One source with knowledge of the move said the “heavyweight” hire was a reflection of Apple's desire to grow its corporate affairs capabilities as it becomes increasingly drawn into global regulatory and political issues.
The brand has been involved in a high-profile, multi-jurisdiction legal battle against Samsung over a range of intellectual property rights issues. Various cases have gone through courts in the UK, Germany, France, Italy, and the Netherlands.
Apple has also been dragged into the corporate tax debate in the UK after it was reported that the company had paid less than 2% corporation tax on its profits outside the US in 2011/2012.
“This is an acknowledgement from Apple [that] there's a need for wider horsepower when it comes to links with Whitehall stakeholders,” said another senior communications source. “As Apple becomes an institution in its own right, it needs to upskill in this area.”
It is thought that Rosenstock will report to Alan Hely, senior director of corporate communications for EMEIA at Apple Europe.
Rosenstock has worked at Rolls-Royce Group for more than four years and was previously head of corporate communications at financial tech firm Misys and head of comms at RWE Thames Water.
Apple said it did not “comment on appointments.” Rosenstock could not be reached for comment, while Rolls-Royce did not respond to calls.
This story originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.