SAN FRANCISCO: Location-based social network Foursquare has appointed Brendan Lewis as its first director of corporate communications.
Lewis reports to Jon Steinback, VP of marketing at the New York City-headquartered social utility. Lewis joined Foursquare in January from online daily deals operator LivingSocial, where he was also director of corporate communications.
Prior to LivingSocial, Lewis worked on the West Coast, in DC, and in Austin, TX, during stints as director of social media at PR firm WCG, director of corporate social media relations at Juniper Networks, VP of technology policy at Next Fifteen agency 463 Communications, and senior corporate communications manager at VeriSign. He has also worked at Edelman in a 15-year career in public relations.
“This is a unique situation at Foursquare at the moment,” said Lewis. “We are on the cusp of something really good and transformative. There are neat stories underneath the surface of the company that haven't been told before.”
He added that the Dennis Crowley-led social utility has moved beyond the check-ins, mayorships, and badges it has largely been known for. He cited the progress Foursquare has made towards monetizing its platform since the appointment nine months ago of Steven Rosenblatt as chief revenue officer.
“Historically, our focus has been on consumer press,” said Lewis. “But we need to tell our business story as well. We need to explain who we are today, and where we are going.”
Laura Covington, Foursquare's PR and events associate, will report to Lewis. Erin Gleason, formerly PR manager, left Foursquare at the end of last year. She is now an account supervisor at the Hatch Agency in San Francisco, a communications firm founded in January 2012 by two former partners at the OutCast Agency, Amy Swanson and Reema Bahnasy.
Another Next Fifteen subsidiary agency, M Booth, is Foursquare's PR agency of record.