CHICAGO: Cision has promoted North America chief executive Peter Granat to president and CEO of the company, succeeding Hans Gieskes.
Granat is assuming the role as part of a long-planned management succession, the company said in a statement. He will remain CEO of the North America business.
Gieskes has served as president and CEO of Cision since 2008.
Granat started in the role on Monday. He will continue to be based in Chicago while spending part of his time at Cision's group headquarters in Stockholm.
Under Granat's leadership, Cision will continue to focus on its “digital first strategy” as well as expanding in the content marketing space, he said.
“We're seeing a lot of clients shift to sharing content beyond the press release, and we want to help our clients do that. We think PR has a role to play in the content marketing mix,” Granat said.
Granat became CEO of Cision's North America division last year, succeeding Joe Bernardo. Prior to that, he served as president and COO of Cision North America since 2011. In 2008, he was promoted to the newly created position of European president and CEO as part of the company's global reorganization. He joined Cision in 2003 as SVP of sales and business development.
Last month, Cision unveiled enhancements to its PR software that include additional campaign analytics and newsroom customization features. The company also agreed last year to integrate news content from LexisNexis Legal & Professional into its online monitoring software. BurrellesLuce bought Cision's US print monitoring operations for $2 million last June.
This story was updated on February 25 with comment from Granat.