Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations agency.
The firm, which was founded by travel and lifestyle specialist June Field, was awarded a six-month project for consumer PR, media relations, and celebrity seeding.
Gaea is the fourth-largest player in the oils and meze market in the UK, competing with brands such as Filippo Berio. Its products are stocked in every major supermarket except Sainsbury's.
The agency will report to Gaea chief executive Aris Kefalogiannis.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.