NEW YORK: Video chat and instant messaging app ooVoo has selected Zeno Group as its agency partner after a competitive review.
The company, which has more than 70 million users, chose Zeno from eight agencies that competed in the agency search process, said Larry Lieberman, CMO of ooVoo. He declined to name the finalists, disclose a budget, or identify the brand's former PR firm partner.
Zeno, which is managing the account from New York with support from its Silicon Valley office, will handle media outreach, events, and partnerships. The firm will also work closely with ooVoo's social media team. OoVoo's Facebook page has more than 2.2 million fans, and its Twitter account has more than 35,000 followers.
“Our charge is to build the brand among current subscribers, and also to bring more folks into the fold,” said John Hollywood, MD of Zeno's New York office. “There's a lot of competition, so a big part of our charge is to sharply differentiate against the other players out there.”
In addition to Zeno, ooVoo works with Rogers & Cowan on product placement in motion pictures and TV, said Lieberman. He added that the brand does not have an advertising agency or digital firm. The company previously worked with Splendid Communications and Dig.
With a team of five staffers on the account, Zeno will reach out to a wide range of media because ooVoo is both a lifestyle and a tech brand. While its primary audience is made up of teenagers, the firm will look at opportunities to expand to other demographics.
Last weekend, Zeno worked with the brand on a social media initiative for the 2013 Academy Awards, giving ooVoo users the chance to win a tutorial with a makeup artist on how to create Red Carpet styles.