GRAND RAPIDS, MI: Michigan's University Research Corridor, an alliance among Michigan State University, the University of Michigan, and Wayne State University, has selected Lambert, Edwards & Associates as its PR AOR.
The firm will provide services including marketing communications, social media development, and public affairs to raise the alliance's profile on the state, regional, and national levels. The agency will reach out to businesses, policymakers, opinion leaders, media, taxpayers, investors, higher education officials, and administrators, faculty, and students at the three universities.
The Corridor's primary goals are to highlight its role in revitalizing Michigan's economy, expand the universities' outreach and collaborative efforts, and improve technological development. The three universities enroll more than 137,000 students.